Privacy policy

At Waterloo Housing Group Limited, we are committed to safeguarding and preserving your privacy when you visit our websites or communicate electronically with us.

This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you when you are on this site.

We may change this policy from time to time by updating this page. Please check this page every so often to ensure that you are happy with any changes.

For the purpose of the Data Protection Act 1998, our data controller is Waterloo Housing Group.

What information we collect

We may collect the following information about you:

  • details of your visits to our website and the resources that you access
  • information that you provide by filling in forms on our website, such as name, contact details and demographic information such as postcode, preferences and interests
  • information that you provide to us when you communicate with us for any reason
  • other information relevant to customer surveys and/or offers

What we do with the information we collect

We require this information to understand your needs and provide you with a better service. In particular, we need it for the following reasons:

  • for internal record keeping
  • to help us improve our products and services
  • to allow us to send you information that you have requested or that we think you may find interesting, using the email address which you have provided. You may opt out of receiving such information from us at any time.
  • to develop the website according to your interests and preferences


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

However, the transmission of information via the internet is not completely secure and so we cannot guarantee the security of data sent to us electronically.

How we use cookies

Cookies are small text files which, with your permission, are placed on your computer's hard drive by websites that you visit. They are widely used to help websites work more efficiently, to analyse web traffic and to gather information about your preferences.

We use traffic log cookies to identify which pages of our website are being used. This helps us improve our website and tailor it to our visitors’ needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Cookies do not enable us to identify you personally and do not give us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from using all the functions of the website.

Links to other websites

Our website contains links to other third-party websites of interest. When you use these links to leave our site, please be aware that we do not have any control over these external websites. We cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and they are not governed by this privacy statement. You should be careful about the information you provide and look at the privacy statement applicable to the individual website.

Google Analytics

Our website uses Google Analytics to analyse the traffic on our website. For more information on Google's services please go to

Disclosing your information

Where applicable, we may disclose your personal information to any member of our group, including our subsidiaries.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

We may also disclose your personal information to third parties:

  • where we are legally required to do so
  • to assist fraud protection and minimise credit risk

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Jon Cocker or Liz Stone at Waterloo Housing Group, 1700 Solihull Parkway, Birmingham Business Park, Solihull B37 7YD.

If you believe that any information we are holding on you is incorrect or incomplete please write to, or email, us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Waterloo Housing Group comprises Waterloo Housing Group Limited,Acclaim Housing Limited, de Montfort Housing Society, New Linx Housing Trust, Waterloo Housing Association,Seven Locks Housing Limited, Dales Housing Limited, ESHA (Developments) Limited and Waterloo Homes Limited